Written for a first-time user — nothing made yet, nothing stamped. Each stop opens a short demo of that one feature, and every demo is the real product UI built from production components at true pixel size, then scaled down. Nothing is redrawn as an illustration.
Live
Click any stop
All four stops are clickable — marker and card together. Escape or a click outside closes. There is no “next” button: nothing carries you from one stop to the next, so opening a demo never starts a sequence you have to finish.
Changed 2026-08-06: every card used to end on the same CTA (“Start with my offer”) so there was one true next action everywhere. Each card now ends on the action it just demonstrated — Tell me about my business / Write my offer / Build my page / Make my ads / Connect my ad account — because a button that says “start with my offer” under a demo of ad images doesn’t match what you just watched, and mismatched buttons teach people not to read buttons. The order still holds: the CTA states the founder’s intent and the agent handles sequencing, which is the iceberg working as intended. Press “Make my ads” with no page and Mara says we need a page first.
Start fresh
What we can make together
You bring the rough idea. I'll take it all the way to live ads.
M
Wednesday, Aug 5
Hi Sam, I'm Mara. I write your copy, your pages and your ads. Before I write anything I need to know the business: what you sell, who buys it, and what makes them hesitate. Give me ten minutes of questions and I won't have to ask again.
Tell me about your business ✏️
Mara
Start here
Tell me about your business
Ten minutes of questions so everything I write after this sounds like you.
First step · 10 min
Quick win
Write your first offer
The promise, the proof, and the price, in your words.
Offer · 12 min
Idea
Show me a page you like
Paste any link and I'll rebuild it properly, in your brand.
Page · 5 min
Suggested
Hand me what you already have
Old copy, brand notes, customer emails, anything helps me sound like you.
Files · 3 min
What should we write today?
Trade-off: real UI means a founder recognises the screen the moment they get there, and we never have to redraw a demo when the product changes. The cost is that each demo can only show a crop — you see the artifact pane, not where it sits in the app — and the popup had to grow to 720px to stay legible.
Compare
Every demo, laid open
Each stage is a cropped window onto the actual product: real index cards and message bubbles, the real manila file tab and artifact pane, the real gallery grid with its real loading shimmer, and the real Meta decision map — which is a 2×2 quadrant board with spend-sized pushpins, not four columns.
The fifth one at the bottom — Write your offer — was added for the mission sheet, which has five jobs where this trail had four stops. It deliberately reuses the same chat surface as job 01, because writing the offer is not a different screen; it is the next thing you say.
Open questions
What this still cannot settle
Does real-but-cropped UI teach better than a clean illustration, or is it just busier?
Does click-to-open stay “pull”, or does opening all four back to back become a tour by another name?
These demos now inherit prod CSS — when the gallery or decision map is restyled, the demo changes with it. Feature or hazard?